The Cog – Honda Advert

Posted in: car parts |

Awesome advert done a few years back, minimal graphics

http://www.telegraph.co.uk/news/worldnews/europe/france/1427400/Lights-Camera-Retake.html

The Only CG used was on the car lights and in the middle section of the video where they had to stitch the sequences together because the room wasn’t long enough.

Duration : 0:2:0


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25 Responses to “The Cog – Honda Advert”

  1. prod929292 Says:

    0:30 looked a bit …
    0:30 looked a bit fake. how do the wheels role up. but otherwise its a pretty cool ad

  2. xXTheGoldenBoy17Xx Says:

    for me, this has to …
    for me, this has to be the most innovative and creative ad ever, not just great for a car ad, but ads in general

  3. Ambidexter143 Says:

    I am impressed!
    I am impressed!

  4. dancerudges Says:

    WICKED this must …
    WICKED this must have took forever!

  5. WolfGirl585 Says:

    Ah yes, thats very …
    Ah yes, thats very true! ive always admired parience like that, like the people who sit there for hours working out how all the tiny peices of lego should go together to make the models and such…

  6. 1232121212321212 Says:

    Not really. When …
    Not really. When they are paid to do this its not “too much time on their hands” its “a freaking lot of patience”.

  7. harrypotter85ful Says:

    this is realy good. …
    this is realy good..as an engineer i can realy apreciate this..it somehow symbolicaly shows how important each component of the car is important in order to make the car function properly..

  8. Crawshaw18 Says:

    song is sugarhill …
    song is sugarhill gang – rappers delight. well they may have sampled it but its definately in it!

  9. malbert34 Says:

    creative and …
    creative and precise! well done.

  10. DURZUR1 Says:

    It does get a bit …
    It does get a bit boring

  11. bloodred32567 Says:

    @aPlasticArm Here …
    @aPlasticArm Here you go. Its Called: the sugar hill gang – rapper’s delight Enjoy. :)

  12. ljdaporado Says:

    What is it with car …
    What is it with car companies and awesome concepts for adverts lol. Nicely done.

  13. tomaslenton Says:

    Amazing that they …
    Amazing that they did this WITHOUT cheating… Moron. :p

  14. aPlasticArm Says:

    ive been tryin to …
    ive been tryin to find the name of the song at the end of this for years, what is the name of that song?! please help me!

  15. gared007 Says:

    Yes the wheels are …
    Yes the wheels are weighted – you may say that’s cheating as it’s not part of the car but it is. Remember you have to balance new wheels before you put them on your car to sotp them vibrating themself off the car. Also the author said “minimal graphics” there are NO GRAPHICS in here. It took them three months to film it.

  16. WolfGirl585 Says:

    Someone obviously …
    Someone obviously had way too much time on their hands :P

  17. mannypabla Says:

    best best best best …
    best best best best ever

  18. ElleseeMatee Says:

    HA! This is EPIC!
    HA! This is EPIC!

  19. ElleseeMatee Says:

    its all done my …
    its all done my computer!

    Everyone knows that wheels cant go up a ramp, just by knocking into each other!

  20. xAxrules Says:

    @TrueWillz weight …
    @TrueWillz weight inside the wheel.

  21. TrueWillz Says:

    i love this ad ^_^ …
    i love this ad ^_^ but theres always one point of the ad i don’t get, which was 0:26 how can the wheel still go up :S

  22. NuttyRoodo Says:

    they copied that of …
    they copied that of Fischli & Weiss, the artists. they did a half an hour version.

  23. MultiFelipera Says:

    GOOD very good
    GOOD very good

  24. jodie0011 Says:

    haha i dont get it …
    haha i dont get it [x im no good with physics though

  25. CrawfordPhotography Says:

    They have weights …
    They have weights in the right hand side of them, hence the reason they are stationery on a slope.

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